Welcome to Somewhere Nowhere
⊹
Welcome to Somewhere Nowhere ⊹
Hello!
SOMEWHERE NOWHERE is a creative playground where fashion meets escapism. Founded by Rex Lo and Elly Cheng, we create 'wearable energy' for the fearless. We don’t just design clothes; we design auras for the dreamers, the rebels, and the neo-kids who refuse to blend in.
meet the team
Rex Lo & Elly Cheng
Founder
Rex and Elly are the duo behind the 'fluff.' After graduated from London College of Fashion, they set out to build a brand that lives everywhere—from the streets of London to the vibrant heart of Hong Kong—while remaining 'nowhere' to be bound by traditional rules. They are obsessed with high-contrast textures, nostalgic palettes, and making every customer feel like the main character
Fluff is Friendly.
We believe that no animal should suffer for the sake of a statement coat. Since our inception, we have been committed to using high-quality faux fur, faux leather, and vegan materials. We prioritize "textural joy" that is 100% cruelty-free.
Small Batches, Big Dreams
We are the opposite of fast fashion. Our pieces are produced in limited quantities to ensure every stitch meets our standards and to reduce environmental waste. This slow fashion approach means your SWNW piece is as unique as you are.
Our Studio Ethos